John Babcock, VP, National Sales, RhythmOne, looks at why shoppable video could be the route to shifting purchase conversion rates towards mobile devices

Domain registry Nominet has released its annual domain disputes report, looking at ways that big brands have worked to protect their reputation online through challenging domain squatters over the past year.

Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing.

The creative industries can lead economic growth in the post-Brexit UK, industry leaders said this week.

Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.

A team from Bournemouth University have won a competition that challenges university students to work on a real-life marketing brief and then pitch it back to the brand.

Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, as the FMCG giant follows Red Bull by ramping up its content marketing strategy.

With the advent of the Internet of Things, John Fleming marketing director Webtrends EMEA looks at what marketers actually need to take advantage of the opportunity as real-time, all of the time.

Flight sharing platform Wingly is officially launching in the UK after going live in France and Germany.

Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.