Being shy, introverted and quiet can actually help you to be more successful. This new infographic from Your Trade Base takes inspiration from those who have blazed a trail.
Pinterest revamps ad process: Lets brands bid on CPM campaigns
Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression.
Fear of the start-ups: 80% of firms fear they could be displaced in 5 years
UK businesses have extreme fears for the survival of their businesses, with 80% believing that they could be displaced by a new business that focuses on technology within the next 5 years.
Snapchat sparks backlash with new “racist” filter
Snapchat has removed a controversial selfie lens filter after the photo app was accused of racism.
Right to reply: Blocking the ad blocker- Facebook’s decision highlights the problems with poor quality advertising
This week Facebook got tough on ad blockers, preventing the software from working on its desktop site. In this Right to Reply article, Greg Isbister, CEO and Founder, Blis, discusses why the decision is important in the fight against poor quality advertising.
Persil partners ‘Uber for laundry’ service ZipJet
Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce.
Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements.
Huffington Post founder steps down to begin health start-up
Arianna Huffington, the founder of online news site the Huffington Post, has stepped down as Editor in Chief to focus on her new venture, a health-and-wellness start-up called Thrive Global. She helped found the Huffington Post one of the pioneers in online-only publishing, in 2005.
Video marketing trends: Quality branded content “outperforms pre-roll ads’
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research.
Personalised marketing: Untapped potential “in over 50% of consumers”
Personalised marketing could be working much harder for over half of customers, as changing consumer attitudes lead to wider acceptance of sharing personal information as part of a value exchange with brands, according to new research.