YouTube is launching a new 4K platform which offers richer colors and deeper blacks, and now YouTube supports the technology.

In spite of the continuing economic uncertainty facing the UK – particularly following the Brexit vote in June – online retail sales have been far stronger than anticipated so far in 2016, according to new research.

Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead…

Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.

With falling print ad revenues becoming more common, the rise of digital and native advertising formats has never been more important to publishers. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at why native advertising can provide content that is relevant, valuable and engaging for customers.

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.

Volvo’s FMX truck is the toughest they’ve ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.