The holiday shopping season officially kicks off next month, and brands that don’t have a clearly defined mobile marketing plan to make the most of it will be outpaced quickly by those that do, writes Katie Jansen, Chief Marketing Officer at AppLovin.

Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report.

£6.77bn will be spent on UK online retail sites over the Black Friday peak period this year, according to new research.

The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.

Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season.

With less than two weeks until this year’s Black Friday, Hitwise reveals what to expect in the run up to the £5 billion, all-hour, shopping frenzy.

Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.

Mark Inskip, Global CEO, Kantar Futures looks at the changing role of marketers and the growing influence of technology on skillsets within marketing departments.

Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.

Apple is working on a set of smart glasses similar to Snapchat’s newly launched Spectacles, according to news reports.