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WEF Global Risks report: Society “not keeping pace with technology”

January 13, 2017

Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published this week.

Mobile, News China, Europe, global, government, Privacy

Mobile apps 10 years on: Social and daily habits apps top list

January 13, 2017

A decade on from their creation, mobile apps usage is growing more than ever, according to new research.

Mobile, Social Amazon, apps, Entertainment, games, media

adsquare and TabMo join forces for “one-stop shop” mobile advertising

January 13, 2017

Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.

Ads, Mobile advertising, agencies, media, technology, UK

January key month for “selfish spending”

January 13, 2017

January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising.

E-commerce, Mobile advertising, brands, Christmas, demographics, eBay

Online Merchandising – time to break all the rules

January 12, 2017

Online retailers are missing out on sales opportunities because they are unable to create relevant merchandising rules for each customer. Sören Meelby, VP of Marketing at Apptus argues that the time is now for retailers to stop struggling with rules-based personalisation and move onto the next phase of predictive machine-learning.

Ads, E-commerce, Social Amazon, brands, marketing, Search, UK

Instagram Stories gets ads as daily users reach 150m

January 12, 2017

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory.

Ads, Mobile, Social, Video brands, Facebook, UK, video

McDonald’s Japan holds ‘General Election’ for burger upgrade

January 12, 2017

McDonald’s Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.

Ads, Mobile, Social Japan, media, Twitter, video

Amsterdam introduces contactless payment jackets for homeless people

January 12, 2017

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam.

Mobile, News

Yahoo embarks on major shake-up ahead of Verizon takeover

January 11, 2017

Yahoo is undergoing a major reshuffle as Verizon takes over the embattled web giant.

Ads, Content Japan, Microsoft, Search, Yahoo

Facebook plans 15 second mid roll ads within videos

January 11, 2017

Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.

Ads, Content, Social, Video advertising, Facebook, marketing, video, YouTube
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