Consumers will no longer stand for a ‘one-size fits all’ approach to customer engagement from their banks, with nearly half of British consumers (48%) considering switching their bank as a result of receiving poor customer service, according to new research.

Snap Inc, the owner of Snapchat, is set to make its debut on the New York Stock Exchange today with a better-than-expected market valuation of $24bn (£19bn).

Mobile messaging app LINE has launched a cloud AI assistant called “Clova” at the Mobile World Congress in Barcelona, Spain.

Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir’s bot for Facebook Messenger.

YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels.

UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.

Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys.

Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research.

Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data.

Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research.