Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model.
Pepsi faces web backlash for Kendall Jenner ‘protest’ ad
Pepsi has come under fire for its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement.
Verizon to merge Yahoo and AOL under “Oath” umbrella brand
Verizon plans to merge Yahoo and AOL under one brand named “Oath”, but the two internet giants will be able to keep their names, according to a news report.
Regional publishers urge brands to reject “blind programmatic” ad-buying
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.
Hellmann’s moves away from gender sterotypes with brand revamp
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.
Aldi and Lidl struggling to build loyalty with UK shoppers despite ever growing market share
Aldi and Lidl have not built well-rounded relationships with their customers even as they continue to grow, while Tesco and Sainsbury’s are seen as the most rewarding supermarkets by their regular shoppers, according to new research.
Financial search trends: MoneySupermarket outspends mortgage service providers in paid search
Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research.
Fake news! This year’s best (and worst) April Fools pranks in digital
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Talk to the animals? New phone add-on helps you understand your pet’s mood
Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st.
TabMo expands mobile video ad tech in UK with Mobsta hire
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.