Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad.

Technology in retail is becoming more of a necessity, rather than just an added bonus. Isabelle Ohnemus, CEO at EyeFitU looks at the importance of a personal and human touch to win over today’s tech-savvy shoppers.

With just 6% of consumers happy to share their personal information, Rimma Perelmuter, CEO Mobile Ecosystem Forum (MEF), looks at the impact of trust on businesses serving the mobile audience.

Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.

The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020.

Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US.

Apple has announced plans to kill off the iPod nano and shuffle, the company’s last two music players without the ability to run streaming service Apple Music.

Google’s homepage is undergoing the biggest overhaul in its 20 year history, as the web giant aims to offer users a more personalised experience.

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.

Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.