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Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure

August 17, 2017

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.

Ads, Content, Mobile, News, Search, Video advertising, comScore, content, digital data, marketing

LinkedIn sets new ‘active status’ for users by default

August 17, 2017

LinkedIn has launched a new feature called ‘Active Status’, a green circle that shows when a user is online and available to chat via the LinkedIn Messaging platform.

Search Facebook, Microsoft, Search

Cutting Through Clutter: Creating Engaging Social Media Content

August 16, 2017

With 2.5 quintillion bytes of data created every day, how do companies stand out from the noise? Sylvia Jensen, Senior Director at Oracle Marketing Cloud gives her top tips.

Social blogging, content, Facebook, images, marketing

Top tips: The secret to mass precision digital marketing

August 16, 2017

Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund.

Ads, Content, Search advertising, agencies, brands, content, CRM

Amazon debuts ‘Instant Pickup Points’ in the US

August 16, 2017

Amazon is taking another step in shortening delivery times with a new ‘Instant Pickup’ service in the US… but only for specific high-demand items.

E-commerce Amazon

Twitter fail: National Lottery user generated tweets backfire

August 16, 2017

The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity’s official account inadvertently tweeting offensive messages.

Content, Regulation, Social content, media, Twitter

Online comedy site NextUp gets funding boost and Virgin Atlantic deal

August 16, 2017

NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.

Content, Video advertising, Android, Apple, content, Entertainment

Email marketing trends: Consumers open, but are cautious to click

August 16, 2017

Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.

Ads analytics, brands, content, email, global

Young women hold ‘vote of no confidence’ over career in tech

August 15, 2017

There is a a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey.

Uncategorized media, technology, UK

“Age of disloyalty”: innovation and convenience “more important” than the brand

August 15, 2017

Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.

E-commerce Amazon, Apple, apps, brands, ecommerce
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