Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.

Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases, according to new research.

Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.

Mastercard is opening up access to its blockchain technology via its API published on Mastercard Developers.

Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called “Pay With Google”.

Amazon’s ‘The Great Indian Festival’ generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research.

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.