With Singles’ Day just around the corner, e-commerce giant Alibaba is once again hoping to beat the $18 billion in total sales seen at last year’s event. Global Web Index has put together a guide on how to reach Chinese online shoppers during the biggest sales day in the world.
Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).
Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.
Organisations are failing to align business strategy and digital delivery, and that customer experiences are suffering as a direct result, according to new research.
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey.
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