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Unilever threatens to pull Facebook and Google ads over brand safety fears

February 12, 2018

Unilever has warned that it could pull its advertising from digital platforms that have become a “swamp” of fake news, racism, sexism and extremism.

Ads, Content, Regulation, Social, Video, Viral advertising, brands, content, email, Facebook

Shell creates global music video via Oath digital content deal

February 12, 2018

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.

Ads, Content, Video, Viral AOL, Brazil, China, content, Germany

Amazon usurps Google and Apple as world’s most valuable brand

February 12, 2018

Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year.

E-commerce Amazon, Apple, brands, Facebook, global

Brits switch to mobile grocery shopping as prices rise

February 12, 2018
Over half of ecommerce platfiorms 'won't be fit for purpose next year'

Four in five UK shoppers have noticed prices increase in the shops, with 45% of shoppers increasing their smartphone shopping usage, according to new research.

E-commerce brands, content, marketing, retail, smartphones

Six tech trends you need to know about in 2018

February 9, 2018

If January was anything to go by, 2018 promises to be an interesting year for technology. Yemi Olagbaiye, Head of Client Services, Softwire, provides a run-down of six tech trends everyone will know about this year.

Mobile, News, Social email, security, technology

Amazon to deliver Whole Foods groceries to Prime members

February 9, 2018

Amazon has started delivery Whole Foods groceries to Prime customers in the US, six months after the retail giant acquired the supermarket chain.

Ads, Content, E-commerce Amazon, retail, technology, UK

South Africans ‘best salespeople in the world’ ahead of USA and UK

February 9, 2018

South Africa has come top of a sales league table, converting 21.5% of all leads, ahead of Ireland New Zealand, Australia, according to a report looking at the best salespeople around the world.

Ads, News agencies, Australia, CRM, Europe, France

Gen Z are the UK’s biggest content consumers

February 9, 2018

UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.

Ads, Content, Mobile, News, Social, Video, Viral brands, content, email, Entertainment, marketing

Video advertising trends: The shift from live TV to OTT

February 9, 2018

The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.

Ads, Video advertising, content, global, media, security

Twitter comeback? Posts first-ever quarterly profit

February 8, 2018
Twitter planning new subscription platform?

Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse.

Ads, Mobile, Social advertising, blogging, brands, content, games
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