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Facebook to verify major page owners to fight fake news

April 9, 2018

Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.

Content, News, Regulation, Social advertising, content, Facebook, media

YouTube TrueView ad formats now bought on reach

April 9, 2018

With greater pressure on effectiveness of media buying, Youtube TrueView skippable short ad formats can now be bought on a reach basis.

Ads, Content, Search, Video brands, digital marketing, global, Google, marketing

‘On-the-go’ consumers driving sales of snacks across Europe

April 9, 2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

E-commerce brands, content, Europe, FMCG, France

31% of Brits have smart security gadgets in the home

April 9, 2018

Households in the UK are increasingly turning to smart technology to protect their homes, according to new research.

Mobile brands, marketing, security, technology, UK

Display advertising continues to be largest driver of digital publisher revenue

April 9, 2018

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

Ads, Content advertising, content, Entertainment, media, UK

Pinterest expands ‘Propel’ promotion button to 5 more countries

April 6, 2018

Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.

E-commerce, Social advertising, agencies, Australia, Facebook, global

Facebook halts medical data sharing plan with US hospitals

April 6, 2018
Facebook traffic surges during lockdown (but ad business takes a hit)

Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.

Ads, Regulation, Social Facebook, Privacy

Guest comment: Counting the broader business cost of Facebook’s data dilemma

April 6, 2018

As the Facebook Cambridge Analytica scandal rumbles on, Chris Ross, SVP International, Barracuda looks at how considerable change is now on the cards for businesses that let staff access Facebook and other non-work related content and apps.

News, Regulation, Social apps, content, Europe, Facebook, Privacy

Discount dangers: 53% of retailers admit “always on” sales are damaging profits

April 5, 2018

As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead.

E-commerce ecommerce, retail, UK

TabMo partners adsquare with ‘Branding To Store’ mobile ad tool

April 5, 2018

TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign.

Mobile advertising, agencies, brands, FMCG, media
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