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Twitter comeback continues as revenues smash estimates

April 25, 2018
Twitter planning new subscription platform?

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.

Ads, Content, Mobile, News, Social adspend, advertising, brands, China, content

WhatsApp raises minumum age limit to 16 in the EU

April 25, 2018

WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules.

Mobile, News, Regulation, Social Facebook, Privacy, Regulation

Smartphone video becomes fastest growing online ad format

April 25, 2018

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.

Ads, Mobile, Video adspend, advertising, content, media, Search

GDPR awareness gap drops sharply among marketers as deadline nears

April 25, 2018
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.

Ads, Regulation advertising, agencies, brands, global, marketing

LINE debuts augmented reality face game for online video calls

April 24, 2018

Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.

Mobile Japan, media, smartphones, video

Amazon now delivers packages to car boots

April 24, 2018

Amazon has launched a new service that gives its couriers access to a person’s vehicle to leave package deliveries inside.

E-commerce Amazon, brands

Facebook denies running personality tests to better target ads

April 24, 2018
Facebook plans to scan people’s photos into their own ads

Facebook has come under fresh criticism over people’s privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

Ads, Content, Regulation, Social BBC, Facebook, Privacy

YouTube deleted over 8 million ‘bad’ videos in 3 months

April 24, 2018

YouTube’s first three-monthly “enforcement report” has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.

Content, Regulation, Video brands, Brazil, content, Google, India

Payments trends: Top 10 cashless cities revealed

April 24, 2018

Just 10% of Brits are now likely to pay in cash, with London seeing the highest proportion of card transactions while Bristol is the contactless Capital, according to new research.

E-commerce marketing, security, UK

Influencer marketing trends: Big brands ‘wasting money’ on fake followers

April 23, 2018

Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.

Ads, Content, Social Amazon, analytics, brands, marketing
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