Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to new research.
Best and worst connected UK cities revealed: Exeter only gets 6% 4G coverage
Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research.
GDPR: US start-ups better prepared than European counterparts
With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.
Five tips for fighting fraud in digital advertising
Emma Newman, VP, UK, PubMatic, outlines the most effective tactics media sellers and media buyers should employ today to fight not only basic fraudulent activity but the ever-evolving, more complex forms of fraud that bad actors are constantly introducing to the online advertising ecosystem.
One in four consumers would open a bank account with Alexa
One in four consumers would be willing to open a bank account with a smart digital assistance such as Alexa and Siri.
Brits ‘will punish firms that fail to safeguard data’ (and reward those that do)
Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research.
Snapchat lets people opt out of advertising categories
Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.
Deadpool returns to Snapchat with shoppable AR lens
Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
Top tips: How brands can capitalise on Snapchat’s authenticity
IRM’s Megan Goodwin pulls together the latest Snapchat user statistics to show the channel’s growing marketing potential and discusses how brands can maximise their impact.
Have your customers given consent? How marketing departments can prepare for GDPR
The development of new technologies has resulted in multiple channels and devices for consumers to interact with, giving marketers access to more data than ever before. With the imminent implementation of the general data protection regulation (GDPR), marketing departments will have to significantly change how they collect, store and process any data. Here, Nigel Crockford, … [Read more…]