There is a growing importance of MarTech-related skills for marketing teams across the U.S. and UK, but many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI.

Over a quarter of UK employees value additional holiday and flexible working time over perks such as employee discounts and company cars and even a pay rise, according to new research.

Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.

How a brand behaves, rather than what it makes or says, is what makes them great, according to new research.

From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.

There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.

Pinterest has launched a new video format that its testing with advertisers, called ‘Promoted Video at max width’.

Social forum site Reddit has overtaken Facebook to become the third most visited platform in the US, according to rankings on Alexa, the Amazon-owned Web traffic analysing platform.

Entrepreneurial twins Adrien and Pierre Gaubert are re-inventing the way LGBT+ professionals find and secure jobs with myGwork, the LGBT+ business community.