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Google and Urban Airship team up for super-fast mobile notifications

August 23, 2018

Google Cloud Platform has partnered with Urban Airship, a customer experience company, to launch Boost, which has been designed to help brands improve how they target customers via notifications.

Content, Mobile brands, global, Google, media, UK

Flexible finance: a key differentiator for online retail

August 23, 2018

How can retailers stand out in ecommerce against the might of Amazon? Rob Cottingham, credit director at consumer finance specialist, Duologi looks at how offering flexible payment options can help to build repeat custom and create brand loyalty.

E-commerce Amazon, brands, ecommerce, retail, UK

Spotify admits two million users blocked ads

August 23, 2018

Spotify has uncovered 2 million users of its free service who had blocked advertising without paying, highlighting a potential revenue risk for the soon-to-be public company.

Ads, Content, Mobile, News, Regulation advertising, content, music

4 in 10 brands deliver ads on unsafe sites

August 23, 2018

Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research.

Ads, Regulation brands, content, Europe, Facebook, Google

Spotify mulls ad skip button

August 22, 2018

Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.

Ads, Content, Mobile, News, Video advertising, Australia, brands, Europe, global

Facebook gives every user a secret reputation score to tackle fake news

August 22, 2018
Facebook plans to scan people’s photos into their own ads

Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news.

News, Regulation, Social Brazil, content, Facebook, India

Top ecommerce tips: Peak? Which peak?

August 22, 2018

The rise of ecommerce has made seasonal shopping patterns much harder to predict. Craig Summers, UK Managing Director, Manhattan Associates looks at how the idea of one peak period has changed for retailers and how best they can prepare their operations.

E-commerce brands, Christmas, ecommerce, retail, technology

Most shoppers want omnichannel retail experience from high street brands

August 22, 2018

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.

E-commerce brands, retail, technology, UK

Employees embrace growth of AI in the workplace

August 22, 2018

Office workers believe tech integration improves working conditions, efficiency and communication with co-workers, according to a new survey.

News global, India, marketing, Search, security

Budgeting for Brexit: Most shoppers expect high street price surge next year

August 22, 2018

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.

E-commerce, News Amazon, apps, brands, Google, retail
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