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Awin and affilinet unite under same brand as merger progresses

September 5, 2018

European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.

Ads content, digital marketing, France, local, marketing

Brits turn to Google for advice on how to cope with the UK heatwave

September 5, 2018

The 2018 UK summer heatwave saw millions of Britons struggling to cope with the extended period of intense heat, with temperatures in some regions of the country exceeding 35℃, with many turning to Google to find ways to make the most of (or avoid) the heat.

Search Google, marketing, UK

Vodafone targets business with ‘More than Mobile’ campaign

September 5, 2018

Vodafone has launched a campaign to raise awareness of its offerings that are more than mobile.

Ads, Content, Mobile, Video, Viral broadband, media, technology, UK, video

Apple self-driving car involved in ‘minor crash’

September 5, 2018

An Apple self-driving car was involved in a crash while merging onto an expressway near the company’s Silicon Valley headquarters this month.

Mobile, News Apple, technology

Half of UK consumers find it difficult to know which brands to trust

September 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

Uncategorized apps, brands, content, email, Facebook

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors

September 4, 2018

While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.

Mobile apps, brands, content, marketing, media

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions

September 4, 2018

The Amazon product ecosystem leads to higher Prime Video affinity and service ratings, according to new research.

Ads, Content, E-commerce, Video Amazon, Apple, content, infographic, media

White paper: A guide to Header Bidding and Auction Dynamics

September 4, 2018

Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works.

Ads Europe

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

September 3, 2018

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.

Ads, Content, E-commerce, Social brands, UK

Top brands unite to recruit next generation of digital pioneers

September 3, 2018

Some of the UK’s biggest digital bands including Snap, Vouchercloud, Awin, Found, Adobe and Boohoo are joining forces as part of a new initiative to encourage more young people to investigate digital.

Ads brands, digital marketing, marketing, Search, UK
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