Energy provider Npower is working with IMImobile to offer the new Apple Business Chat service to customers, allowing them to speak with call centre agents directly through the Messages app on their Apple device.

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

With more than half a million new businesses being created across the country each year, Studio Graphene has commissioned an independent survey among over 2,000 UK adults to find out just how many people harbour ambitions to start their own company.

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.

Whilst Millennials and Generation Z expertly use digital technology – as, for the most part, it’s had a natural introduction into their lives – the older generation can often experience difficulties with unfamiliar workplace technology and software. Gavin White, Managing Director at Autotech Recruit, looks at how business owners can successfully bridge the skills gap.

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide ‘Enki’.

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

Over the summer, a new programmatic marketing technique called ‘bid catching’ sparked controversy. The innovative but potentially opaque process extended the life of failed ad auction bids by tweaking the ad criteria. Oliver Gold, UK MD at YOC explains why this breached trust and offers a way to prevent it happening again…

As attention spans shorten and people become more selective with the content they read, listen to or watch, it’s important the marketers understand consumers habits like these to then be able to target them later on down the road. Nadjya Ghausi, vice president of marketing at Prezi, explores how marketers can use visuals, storytelling and … [Read more…]

Yesterday Google unveiled its newest roster of devices, including an updated Pixel phone, a high-end tablet and an IoT hub. We look at 5 of the biggest announcements.