Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

James Isilay, CEO at Cognism looks at how AI can help sales and marketing teams identify key areas for growth and business opportunities.

Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.

£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers.

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future … [Read more…]

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.

Ahead of the biggest shopping period of the year, Niall Moody, UK Sales Director at Nano Interactive, explains how using AI-powered tools to get to know the target consumer on a holistic level.

There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research.

With Black Friday over for another year, which brands created most social media buzz around its sales?