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Verizon Media and Microsoft strike global native advertising deal

January 11, 2019

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

Ads, Content, News, Video advertising, brands, content, global, marketing

Decline in online customer experience ‘will leave UK retailers struggling’

January 11, 2019

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report.

E-commerce brands, ecommerce, retail, Search, UK

Nearly 15% of job seekers use social media to land a new job

January 10, 2019

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

Ads, Content, Social Entertainment, Facebook, media, newspapers, Search

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

January 10, 2019

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

Ads, Content, News, Social, Video, Viral Brazil, China, content, Entertainment, FMCG

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’

January 10, 2019

Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.

Content, Video content, Europe, games, Germany, global

Shutterstock woos ad agencies with first campaign in 6 years

January 9, 2019

Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.

Ads, Content advertising, agencies, Australia, content, Europe

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

January 9, 2019

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

E-commerce, Mobile analytics, apps, Asia Pacific, Brazil, Europe

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates

January 9, 2019

Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.

Content, Social Facebook, Twitter

Corporate social responsibility ‘influences buying decisions more than price’

January 9, 2019

People prioritize environmental and human-focused causes over price, according to a new survey from Clutch.

Ads, Content, News, Social, Video, Viral global, local, technology

Slowdown in grocery growth at Christmas despite supermarket rise

January 9, 2019

Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.

E-commerce, News Christmas, retail, UK
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