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Latin American content giant Globo gets worldwide revamp

April 9, 2019

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

Ads, Content, Video, Viral brands, Brazil, comScore, content, Entertainment

Instagram influencer marketing service announces two senior appointments

April 9, 2019

Following a period of rapid growth, leading Instagram influencer marketing service, Takumi, has announced two new senior appointments – a promotion and new hire for the business.

News advertising, brands, marketing, media, technology

Top 20 ‘Superbrands’: Amazon gaining most relevance

April 8, 2019

Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.

Ads, Content, E-commerce, News Amazon, Apple, brands, Facebook, Google

Snapchat unveils gaming and AR platform

April 8, 2019

Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.

Ads, Content, Mobile, News, Social apps, content, ecommerce, Entertainment, Facebook

Most Americans think social media divides country more than it unites

April 8, 2019

A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.

News, Regulation, Social Amazon, Apple, Facebook, Google, government

ASOS clamps down on ‘serial returners’ with new customer policy

April 8, 2019

Online retail giant Asos has changed its returns policy to tackle ‘serial returners’ threatening to investigate and “take action” if it notices any “unusual” return patterns.

E-commerce, Regulation content, retail, Search, UK

Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)

April 5, 2019

Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.

Ads, Content, Mobile, News, Social apps, Europe, France, Italy, marketing

Snapchat forecast to lose users for the first time as redesign takes toll

April 4, 2019

For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

Mobile, News, Social agencies, apps, demographics, government, media

New Facebook data breach: 540 million user records uploaded to public cloud

April 4, 2019

Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.

Regulation, Social Amazon, apps, email, Facebook, media

Vodafone turns on first 5G train station at Birmingham New Street

April 4, 2019

Vodafone has turned on 5G connectivity at Birmingham New Street, making it the UK’s first train station to trial the superfast technology.

Mobile broadband, media, retail, sport, technology
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