Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
DivideBuy and musicMagpie launch mobile phone rental technology software
LendTech provider, DivideBuy has partnered with musicMagpie to support the launch of a new cloud-based rental technology platform.
72% of consumers ‘concerned their data is misused’
It is more important than ever for businesses to align their ethics and values with those of their customers and be upfront about the use of personal data, a new study has found.
Sky Media launches pilot Shoppable Ads campaign with Sky Mobile
Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website. Adding a QR code to a TV advert itself may not be new, but combining shoppable functionality with Sky Media’s market-leading targeting and measurement analytics makes it a real game changer for brands. Following the … [Read more…]
Adtech firms unite for “glocal” virtual advertising and media festival
After last year’s Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition.
Brian Blessed stars in British Society for Heart Failure ‘F-Word’ campaign
Actor Brian Blessed is talking part in a new campaign created by the British Society for Heart Failure (BSH), the professional association of heart failure specialists in the UK.
‘Mindset over age’: TikTok research uncovers new consumer groups for modern era
Consumer behaviours are defying demographic stereotypes, with actions and mindset proving more important role than age when it comes to predicting consumer behaviour, according to new research.
Top tips: What it’s really like to launch a brand during a pandemic
When British audio social network app, WOLF (The World’s Online Festival) launched its rebrand last year, the business had no idea what was about to happen. Just weeks after bringing WOLF to market a global pandemic was declared. However, what could have been deemed disastrous timing, wasn’t. The company’s revenue went up by 300%, exceeding … [Read more…]
Guest comment: Demand for flexible office space is growing and mobile connectivity is playing a key role
What is the future of remote work in a post Covid world? Colin Abrey, Vice President, Channel Sales for the EMEA region at Nextivity looks at the growing demand for flexible office space and coworking facilities in the aftermath of the pandemic.
Food and grocery delivery app downloads ‘grew 33% globally during pandemic’
The global pandemic sparked a huge rise in food and delivery apps across the world with over half a billion new downloads since March 2020, according to new research.