Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.

Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

Performance marketing agency Merkle has launched its new planning methodology, Pando Planning.

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Despite there being so much hype about AI, just 27% of marketers are actually using AI in their jobs. Parry Malm, CEO and co-founder of Phrasee, myth-busts AI misconceptions with practical examples of how AI can help them do their jobs better and faster.

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

50% of Americans order online at least 4 times a month, with books and media top items shoppers preferred to purchase online, followed by video games and electronics, according to new research.

Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.