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M&S Vs. Interflora: Top brands in Google AdWords legal battle

March 28, 2011

The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?

Search, Uncategorized advertising, brands, Google

Android to drive doubling of smartphone market by 2016- report

March 28, 2011

The global smartphone market will double in size by 2016 to hit shipments of 653 million, with Android taking over from iPhone as the dominant operating system, according to a new report.

Uncategorized Android, Apple, Europe, global, Microsoft

Sorrell hints at WPP’s return to UK after Budget tax cuts

March 28, 2011

Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.

Uncategorized advertising, agencies, BBC, media, UK

Sorrell hints at WPP's return to UK after Budget tax cuts

March 28, 2011

Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.

Uncategorized advertising, agencies, BBC, media, UK

Online Vs TV: Cadbury’s ROI for every £1 media spend

March 28, 2011

Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.

Uncategorized, Video advertising, marketing, media, UK

Online Vs TV: Cadbury's ROI for every £1 media spend

March 28, 2011

Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.

Uncategorized, Video advertising, marketing, media, UK

Future of content: Will traditional newspapers survive?

March 28, 2011

Consumer power, social media and monetisation challenges are meaning that newspapers and other content providers must evolve rapidly or risk going out of business, according to a new report.

Uncategorized content, Entertainment, media, newspapers, smartphones

123-Reg debuts ‘GlobalSign Website Passport’ for trusted sites

March 28, 2011

Domain registrar 123-Reg has partnered with GlobalSign (www.globalsign.co.uk), to launch the new GlobalSign Website Passport – designed to help businesses generate more customers and build consumer trust.

Search, Uncategorized apps, Google, security, UK

Volkswagen topples Volvo for most usable car site

March 28, 2011

Volkswagen offers automotive customers the best online customer experience, vertaking Volvo for the first time in three years, according to new research.

Uncategorized content, global, UK

UK filesharing act delayed by BT and Talk Talk legal claims

March 25, 2011

BT and TalkTalk have launched a legal challenge against new legislation designed to tackle illegal internet filesharing and protect intellectual property rights online. If the court finds in their favour, the act would no longer be enforceable. Here’s why…

Uncategorized broadband, content, government, music, Privacy
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