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Online music download sites: BT to join race with ISP proposing new approach

March 30, 2011

For over a decade the music industry has been chasing ISPs to block and report illegal downloaders. New moves by the UK Telco giant BT could be the answer to all their dreams. BT is planning an online music download site with a difference: no profits at the start, and a role in the war … [Read more…]

Uncategorized broadband, Europe, music, UK

Collective buys online video ad network Web TV Enterprise

March 30, 2011

Display ad technology firm Collective has acquired premium online video advertising network, Web TV Enterprise for an undisclosed sum.

Uncategorized advertising, analytics, content, media, technology

US paid content consortium Journalism Online sold to Chicago printer

March 30, 2011

Journalism Online, a company started two years ago to help newspapers and magazines collect revenue from online readers, has been sold to Chicago-based printing firm RR Donnelley for an undisclosed sum.

Uncategorized advertising, content, media, newspapers, paid content

Amazon takes on Apple with cloud-based music storage

March 29, 2011

Amazon.com has unveiled an online service that would enable its customers to securely store and access music through their smartphones and computers.

Uncategorized Amazon, Android, Apple, Google, local

Ebay buys GSI Commerce for $2.4bn

March 29, 2011

EBay plans to buy e-commerce service provider GSI Commerce for $2.4bn (£1.2bn) to build up its online marketplaces as it ramps up its battle with Amazon.com.

Uncategorized Amazon, eBay, technology

US video ad marketplace expands to UK

March 29, 2011

Adap.tv has launched its video advertising marketplace in the UK, as the US-based firm sets up an office in London.

Uncategorized advertising, agencies, brands, Europe, media

Right to reply: Mobile adspend underestimated?

March 29, 2011

This week saw the publication of the IAB/PwC Mobile Ad spend, showing strong growth for the sector. But is the growth even stonger than anticipated? And what are the next sectors sets to benefit from mobile’s expansion? Mobile advertising network InMobi offer their insights…

Uncategorized adspend, advertising, content, Entertainment, media

Marketers want augmented reality ‘but don’t understand the technology’

March 29, 2011

A new study into augmented reality shows that 62% of B2B and B2C marketers are considering using the technology, but the majority are still unsure about exactly how to use it or what its benefits are.

Uncategorized content, digital marketing, marketing, technology

Mobile advertising considered ‘too time consuming’ by agencies

March 29, 2011

An increasing number of advertising agencies see demand-side-platforms, particularly those dedicated to mobile, as the best opportunity to shift the lingering perception that mobile advertising campaigns are too time consuming and complex to plan and execute, and lack the effectiveness and transparency of online, according to a new report.

Uncategorized advertising, agencies, brands, content, UK

M&S Vs. Interflora: Top brands in Google AdWords legal battle

March 28, 2011

The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?

Search, Uncategorized advertising, brands, Google
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