Microsoft has struck a deal with Chinese search giant Baiduto offer its English-language search functions to Chinese users.

Mobile ads deliver a significantly higher Click Through Rate, as compared to browser banners (approx ten times better CTR), with iPhone and iPads the top devices for ad engagement, according to new research.

The number of digital subscribers to The Times and The Sunday Times has exceeded 100,000, one year after News International imposed a paywall on the two news sites.

Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.

Apple is now the largest mobile handset maker in Europe in terms of ad impressions, with the iPad tablet now the sixth most used device, according to new research.

Orange is working in conjunction with Microsoft to give its Windows Phone pay monthly and pay as you go customers a free app every day in July.

Google has suspended its ‘Realtime’ search tools after its two-year deal with Twitter ended this weekend.

Amazon has bought The Book Depository, a UK-based online book seller, for an undisclosed sum.

YouTube is ranked as the top online video content property in the Uk for April 2011, with more than double the number of viewers for the second highest site, BBC (sites ranked by millions of viewers).

Virgin Media has had its wrist-slapped or, more accurately, received a good hiding from the Advertising Standards Authority (ASA) over a controversial advertising campaign. Neil Hawkins, contributing editor Choose.net looks at how the broadband price wars are taking are getting nasty…