Google’s new social network, Google+ already has nearly 20 million users, just three weeks after its launch.
Top tips: Advocacy versus compliance – what are your affiliates saying about your brand?
The balance of power between affiliates and the advertisers they promote is shifting, with affiliates having more choice over who they work with. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the issues advertisers face now that many affiliates are calling the shots…
Affiliate revenue ‘to grow 30% across Europe this year’
European affiliates are overwhelmingly positive about future earnings, with commission payments set to increase by 30% on average in 2011 compared to 2010, according to new research.
App lets brand see how consumers use their products
Ethnographer Siamack Salari, has launched EthOS (Ethnographic Observation System), a mobile app that lets brand owners view how their products and services fit into the lives of consumers via video, pictures, text and audio captured using their smartphones.
iPad and emerging markets boost Apple profits
Apple’s profits more than doubled in the latest quarter to $7.31 billion, driven by strong sales in emerging markets and the breakout success of the iPad.
Companies ‘struggling to measure social and mobile success’
The growth of the mobile channel fuelled by smartphones and tablets is the single most important trend affecting digital marketers, according to a new report.
European marketers failing to mix social media and email
Whilst the vast majority (75%) of marketers are aware that they can integrate email and social media, only a third are actually doing so, according to new research.
The rise of ‘social TV’- 4 digital media trends for 2016
Social Participation TV (S P-TV) will drive interactive behaviour to generate $2.9bn globally by 2016, according to a new report looking into the converging worlds of mobile devices, social media and interactive TV platforms.
Right to reply: O2 say no shame in self-gratification
O2’s new app Priority Moments launched this week, to rave reviews. The problem was, many of these reviews were from O2 employees, posted before the app went live. Justin Schamotta from Choose looks at the dangers of dabbling in the dark side of online reputation management…
Top tips: The key to unlocking successful results with lifecycle marketing
Keeping customers is often more lucrative than couting new ones- and email is an effective tool to achieve this. Kara Trivunovic, Senior Director of Strategic Services, StrongMail looks at how businesses can adopt lifecycle marketing to improve subscriber engagement and campaign performance.