Internet advertising measurement – Nielsen launches GRPs and shows where online media planning fails

Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they … [Read more…]

Top tips: Want to drive brand awareness? Think predictive behavioural targeting

Many people consider predictive behavioural targeting to be nothing more than a tool to increase click through and conversion rates. However, this does not factor in its true potential. In fact it would be a shame and incorrect if this continued to be the only value that was associated with predictive behavioural targeting campaigns. Karim … [Read more…]