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Smart speakers reaching ‘mass adoption’ in UK (but concerns around privacy grow)

January 6, 2020
Smart speakers reaching 'mass adoption' in UK (but concerns around privacy grow)

Sales over the Christmas and Peak Retail period show that the UK has reached ‘mass adoption’ of smart speakers as voice activated technology firmly embeds itself in the lives and habits of consumers – but concerns around data & privacy are increasingly significant.

Mobile brands, Christmas, Privacy, retail, technology

White paper: How have Google Shopping ads evolved since the EU fine?

January 3, 2020
White paper: How has Google Shopping ads evolved since the EU fine?

Marketing agencies now provide a third of all Google Shopping ads, well ahead of traditional price comparison sites, according to new research.

Uncategorized advertising, agencies, France, Germany, Google

DFS celebrates 30 years of sofa sales with Wallace and Gromit

January 3, 2020
DFS celebrates 30 years of sofa sales with Wallace and Gromit

DFS has partnered with animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.

Video brands, Christmas, email, marketing

Global AR, VR and MR markets ‘worth over $30Bn by 2030’

January 3, 2020
Global AR, VR and MR markets 'worth over $30Bn by 2030'

Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR) products are set to boom this decade as technology evolves, prices come down and devices become more accessible, according to new research.

Ads global, technology

Online grocery trends: Click and collect services booming [INFOGRAPHIC]

January 3, 2020
Online grocery trends: Click and collect services booming [INFOGRAPHIC]

Brick-and-mortar drove the vast majority of grocery sales worldwide, particularly for fresh food, but ecommerce maintained its meteoric rise durng 2019, accoreding to new research.

Uncategorized ecommerce, infographic

UK in-store boxing day sales plummet 12%

January 3, 2020
UK in-store boxing day sales plummet 12%

Boxing Day footfall decreased by 11.8% compared to Boxing Day 2018, according to new data.

Uncategorized Christmas, global, marketing, retail, UK

Adjust brings mobile analytics service to Mexico

January 3, 2020
Adjust brings mobile analytics service to Mexico

Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.

Ads advertising, analytics, apps, Asia Pacific, Brazil

Globally 19% of internet users own a wearable device

January 3, 2020
Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.

Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.

IoT, Marketing transformation, Mobile Apple, Asia Pacific, China, Europe, global

Top market research tips: Technology drives value in 2020

January 3, 2020
Top market research tips: Technology drives value in 2020

Paul Twite, Managing Director Europe & MENA, ITWP, offers his market research predictions and what 2020 has in store, with a focus on technology and how this is driving change in the sector.

Ads brands, Entertainment, Europe, global, media

DFS celebrates 30 years of sofa sales with Wallace and Gromit

January 3, 2020
DFS celebrates 30 years of sofa sales with Wallace and Gromit

DFS has partnered with animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.

Content, Online video, Video, Viral brands, Christmas, email, marketing
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