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Google targets Welsh firms with workshop tour

March 7, 2012

Google has launched a year-long campaign aiming to encourage more Welsh businesses to get online, as figures show around 40% of small firms have no website.

Uncategorized Google, government, marketing, UK

iPads in the workplace? IT survey reveals key pitfalls

March 7, 2012

With the iPad 3 set to be unveiled this week, a new survey of IT managers looks into the key problems of integrating iPads and other consumer-centric devices into the workplace.

Uncategorized iPad, technology, UK

New media buying platform aims to simplify ad purchase process

March 7, 2012

Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens.

Uncategorized advertising, content, demographics, Europe, media

Yahoo preparing for biggest layoffs yet?

March 6, 2012

Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.

Search, Uncategorized advertising, Facebook, Google, marketing

Video report: Android apps caught sharing private data with advertisers

March 6, 2012

Many Android apps are sharing personal data with advertisers without clear consent, according to an investigation conducted by Channel 4.

Uncategorized advertising, Amazon, Android, Apple, apps

Is social shopping putting people off? Facebook and Twitter icons ‘influence online buying’

March 6, 2012

Online purchase decisions can be positively and negatively influenced by displaying the Facebook and Twitter icons next to products, according to new research.

Uncategorized Facebook, marketing, media, Twitter

Most Daily Deal customers ‘remain loyal to brand after deal’

March 6, 2012

The majority (91%) of customers that use a brand via a daily deal site such as Groupon have returned for more business, or are planning to do so, according to new research.

Uncategorized retail

Collective debuts ‘Advertiser Solutions Group’

March 6, 2012

Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.

Uncategorized, Video advertising, media, technology, UK

US analytics consultancy expands to Europe

March 6, 2012

US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.

Uncategorized analytics, comScore, Europe, France, Germany

Zynga launches standalone game site: Branches out from Facebook

March 5, 2012

Zynga has launched a new website, giving players access to their games outside of Facebook and app stores, as the firm aims to become a standalone gaming platform.

Uncategorized, Video Facebook, games
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