Mark Zuckerberg has been spotted in Shanghai this week, sparking rumours that Facebook could be eyeing a return to the lucrative Chinese market after being blocked three years ago.

Independent research of 1.7 million Facebook Pages reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month – hugely underutilising the platform and falling short of fully engaging fans.

Google has launched a new tool that lets users see the internet giant’s records of where they have been and what they searched for.

A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report.

Marketers have always paid close attention to site traffic and page-view statistics. However, this method of measuring the success of the corporate website is outdated. The measure of success in today’s Internet – the social web – is not volume, but value. Russell Loarridge, European Sales Director at Janrain, explains why organisations need to care … [Read more…]

StrongMail has added Pinterest as an additional sharing channel to its StrongMail Influencer word-of-mouth customer acquisition solution.

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey.

Google still leads the way as the most visited web property in the USA, while this year’s Super Bowl commercials drove an increase in visits to automobile sites, according to new research.

Microsoft has apologised after initially refusing to reward a tech writer who “smoked” a Windows Phone using an Android handset, as part of a new in-store competition to promote its new smartphone range.

Google has been accused of manipulating search results for its own commercial advantage.