Ad management platform DG has launched a new tool that can trigger advertisements on second screen companion devices based on live TV content.
Right to reply: UK retail shines amid budget squeeze
Last week, the Office of National Statistics has announced UK retail figures for March 2012, revealing that the value of retail sales in March 2012 increased by 5.7% when compared with March 2011 and sales volumes in March 2012 increased by 3.3% when compared with March 2011. Adam Stewart, Marketing Director of Rakuten’s Play.com, takes … [Read more…]
German ad firm teams up with AudienceScience
Germany’s largest targeting alliance is working with to develop proprietary products based on AudienceScience
Tumblr to sell ads to brands for first time
Tumblr is to introduce paid advertisements on its service for the first time, as the popular social media site looks to capitalise on the 40 million blogs on its platform.
Coca-Cola runs social media campaign on Spotify’s Facebook pages
Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages.
One device to rule them all- Are tablets taking over media consumption? (Infographic)
The rise of tablets is eating into the consumtion of other devices, with Laptops, books and desktop PCs being the biggest casualties, according to this new infographic.
Right to reply: Everything you know about digital measurement is wrong
Measuring the true impact of your digital marketing camapaigns can be a complex task, but are the current standard metrics the best way to measure success? Gary Angel, President of Semphonic shows how the failings in digital measurement have come to be, and how to bypass them to make your own measurement better.
‘Have You Seen’ rewards customers with cash for social recommendations
Social sharing website Have You Seen has launched a new online retail platform, which it claims will ‘bring affiliate marketing to the masses’.
Oakley ‘developing Internet-connected glasses’
Oakley is developing eyeglasses that would be connected to the Internet, projecting information directly onto the lenses of the glasses, according to a report.
Customers ‘want businesses to be multi-channel’
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.