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Spoof news site The Daily Mash signs mobile ad deal

May 25, 2012

UK satire website The Daily Mash has appointed 4th Screen Advertising as its exclusive mobile advertising sales partner.

Uncategorized advertising, global, media, UK

Bulmers cider launches augmented reality ‘perfect serve’ app

May 25, 2012

Drinks brand Bulmers has launched an augmented reality app letting users pour a virtual pint via their mobiles.

Search, Uncategorized Android, Google, technology, UK

Facebook IPO fiasco- social network faces lawsuits as share prices plunge

May 24, 2012

Facebook’s short life as a public company has been tumultuous, with its share prices plunging by about 13% on Tuesday. This means that its founder Mark Zuckerberg, who made $19bn on Friday, has lost $2.055bn in the three days since. Now the social network is facing lawsuits amid accusations of insider trading.

Uncategorized advertising, Amazon, Facebook, marketing

Google becomes mobile maker: $12.5bn Motorola Mobility deal gets green light

May 24, 2012

Google has finally completed its $12.5bn acquisition of Motorola Mobility after regulators in China gave the deal a seal of approval over the weekend.

Uncategorized Android, China, Europe, Google, Samsung

Indian online ad spend to rise 54% this year

May 24, 2012

The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data.

Search, Uncategorized advertising, India, media, Travel

Social commerce trends- Half of online shoppers find social content useful

May 24, 2012

UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research.

Uncategorized advertising, content, Facebook, financial services, media

Rubicon Project buys mobile advertising platform Mobsmith

May 24, 2012

Ad technology firm The Rubicon Project has acquired Mobsmith, a mobile advertising platform for an undisclosed sum.

Uncategorized advertising, comScore, media, technology

24/7 Media and Microsoft strike ad partnership

May 24, 2012

24/7 Media, WPP’s marketing technology company, and Microsoft Advertising have teamed up, offering a combination of their ad technologies to their clients.

Uncategorized advertising, digital marketing, marketing, media, Microsoft

Top 10 global brands: Facebook fastest riser after record IPO

May 23, 2012

Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19 in Millward Brown’s latest global brand study.

Uncategorized Apple, brands, China, Facebook, global

Chrome ‘overtakes Internet Explorer as world’s top browser’

May 23, 2012

Google’s Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, accoding to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data.

Uncategorized Google, Microsoft
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