Some of the most common practices in digital reporting have been shown to be seriously flawed accordingly to Gary Angel, President of Web Analytics Consultancy, Semphonic. It’s easy to criticise other people’s management reports, but is there a better alternative? Angel believes there is.

Companies are understanding the importance of ‘customer centricity’ but fail to come to terms with the raft of multi-channel data that could be used for personal targeting campaigns, according to new research.

With the EU Cookie Directive coming into force, digital marketers and retailers from all areas of the industry are going to have to ensure they comply, while still aiming to gather valuable data on online behaviour. Mark Haviland, MD at Rakuten LinkShare, explains what this means for the industry.

Performance marketing and technology company Tradedoubler has launched a campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.

Facebook advertising formats are changing again, and so is the way you buy them. As the social network continues to evolve, the premium Facebook advertising formats can now be bought online through simple self-service tools. Facebook will only unlock greater monetisation of its ad platform if it removes the bottleneck, and this is a good … [Read more…]

Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’.

Yahoo has launched a search tool that its claims will offer users a better way to search the internet on their iPhone or iPad or on a desktop browser.

Yahoo has launched a search tool that its claims will offer users a better way to search the internet on their iPhone or iPad or on a desktop browser.

Digital marketing budgets continue to rise in tough times while a lack of in-house expertise leaves business relying on agency insights, according to the results of a new UK survey looking at the search marketing industry.

Successful marketing across multiple platforms (TV, web, social, mobile) comes from the real measures – What time of day your customers engage? On what day of the week? Where they are in the country? What demographic group are they? What content viewing patterns do they exhibit? Technology provides this information and this what will drive … [Read more…]