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A video guide to Pinterest – making the most of the social pinboard

June 6, 2012

Pinterest has been one of the dotcom success stories of 2012, growing in popularity across the US and Europe. This video, from MDG Advertising, details the social site’s demographics, growth, and potential to drive abundant traffic to company websites.

Uncategorized advertising, brands, demographics, Europe, Google

Microsoft makes ‘Do Not Track’ default browser option- A threat to advertisers?

June 1, 2012

Microsoft’s next version of its Internet Explorer browser will come with do-not-track already turned on, in a move that has sparked criticism from the online advertising industry.

Uncategorized advertising, content, marketing, media, Microsoft

Case study: C4 uses new cookie law to its advantage

June 1, 2012

As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it here…

Uncategorized, Video email, Privacy, technology

Top Jubilee search keywords: ‘Bunting, concerts and cake’ dominate party planning lists

June 1, 2012

This weekend the UK will celebrate the Queen’s Diamond Jubilee, with bunting, concert tickets and cake topping the party planning lists, according to new data on the top UK search terms.

Search, Uncategorized Amazon, eBay, retail, UK

Sony drops ‘download-only’ plans for PS4 console

June 1, 2012

Sony has decided to keep an optical drive for Blu-Rays in its next console, following reports that it was considering a download-only option that would rely heavily on the web.

Uncategorized, Video games, media, technology

Digital album sales overtake CDs for first time

June 1, 2012

Digital formats have now overtaken physical music sales in the UK, with downloads accounting for 55.5% of total industry revenues of £155.8m in Q1, according to new data.

Uncategorized music, UK

Foursqaure teams with American Express to offer ‘voucher-free’ offers in UK

June 1, 2012

Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year.

Uncategorized music, UK

The Royal Mint tracks online Jubilee and Olympic camapigns

June 1, 2012

The Royal Mint is set for one of the busiest marketing periods in its 1,000-year history and has appointed DC Storm to monitor its offline and online activity during the Diamond Jubilee and London 2012 Olympic events.

Uncategorized marketing, media, UK

Top tips: Steps to success in connected TV? Focus development costs and concentrate on your content

June 1, 2012

As web-connected TVs start to go mainstream, how can content providers and advertisers capitalise on the new medium while keeping their costs down? Bruno Periera, Director & Co-Founder, TV App Agency, takes a closer look.

Uncategorized Android, apps, BBC, brands, content

Google+ boosts local search with Zagat user reviews

May 31, 2012

Google is integrating user review site Zagat into a new service ‘Google+ Local’, using online community content to refine local searches.

Uncategorized Android, content, Google, local, Maps
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