What are the core principles of using video in online ad campaigns? Boaz Ram, Senior Manager, Video Product Marketing, MediaMind offers 7 key tips to get the most out of the medium.
Long online video ads ‘a growing market’
Over half (52%) of people across some of the UK’s top media agencies are spending more on long-form video content, according to the results of a new survey conducted by goviral.
Google launches Nexus Q cloud media ‘ball’
Google has launched Nexus Q, a social streaming device that lets users play content from their Google Play account from the cloud direct to their home stereo and TV systems.
Google launches Nexus Q cloud media 'ball'
Google has launched Nexus Q, a social streaming device that lets users play content from their Google Play account from the cloud direct to their home stereo and TV systems.
Right to reply: Google’s big three announcements examined
Google made a handful of major product announcements at its I/O developer event yesterday; the next iteration of Google’s Android operating system, Jelly Bean, an aggressively priced 7 inch tablet from partner Asus, and a home media device which will be marketed under Google’s own brand. Jan Dawson, chief telecoms analyst at Ovum provides his … [Read more…]
Google Glasses go on sale for $1,500 to developers
Google has begun selling a prototype of its augmented reality glasses, testing under the name of ‘Project Glass’, to developers for $1,500.
Yahoo ditches Rhaspody for Spotify in global music partnership
Yahoo and Spotify have struck a global content distribution and promotion agreement, a deal which eliminates Rhapsody as Yahoo’s on-demand music partner.
StumbleUpon debuts UK version of web discovery tool
StumbleUpon has launched its content discovery engine to the UK market, with a new website and mobile apps.
UK search trends: Entertainment keyword volumes down 13%
The number of UK consumer online searches pertaining to entertainment in April – from Movies, Going Out, Gaming Consoles & games and Music, dropped 13 per cent on January’s level, according to new research.
Retailers missing trick with social media and recommendations
UK retailers are still failing to take full advantage of the opportunity that social commerce offers for growth, according to new research.