A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media.

Apple’s new mapping technology, which replaces Google Maps, has come under fire from users and businesses alike for a myriad of inaccuracies and misplaced landmarks.

As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.

As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.

Internet ‘discovery engine’ StumbleUpon, has updated it iOS app for iPhone and iPad users.

Microsoft has updated its logo for the first time since 1987, with a more modern look that matches the metro-style tiles of its new Windows Mobile operating system.

In a world where aisles can quite literally be re-configured for every single shopper, when nearly random online reviews and ratings can dominate product marketing materials, and where offers can be constantly re-shuffled, how is it possible to find the right mix of levers to move a product most efficiently for any given customer? The … [Read more…]

Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients.

NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign.

Yahoo has sold back half of its stake in Chinese internet giant Alibaba for $7.6bn (£4.7bn), in a move that has fuelled speculation that the firm could use the cash to bid for a hot web property, such as Pinterest or Foursquare.