As US voters go to the polls, this has been the first truly digital election. Daniella Cross, UK marketing manager at Say Media, looks into political advertising in the US, revealing that much of the TV advertising has been missed, as the electorate turn to streaming media on their PCs and mobiles to get their … [Read more…]

Instagram has launched online profiles that let users showcase themselves and photos they’ve taken with the Facebook-owned smartphone app.

Last Christmas, Nutella ran a cross-platform ad campaign in Germany, mixing traditional and new media spend, including TV and Facebook. This case study looks at how the Facebook campaign generated more sales than TV ads for the food brand.

Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research.

More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey.

Call tracking and analytics firm AdInsight has rebranded under the new name ResponseTap.

Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travellers in the US. This case study demonstrates how the firm managed to boost engagement and add 23,000 fans to its Facebook page, as well as … [Read more…]

UK consumers are being let down by substandard customer service on the web and email, and in many cases, service has got worst since 2011, according to a new study.

Google’s Android mobile operating system made up 75% of the global smartphone market in the third quarter of 2012, far ahead of Apple’s 14.9%, according to new data.

The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free.