Facebook has begun to move its North American users to HTTPS connections, which are more secure than HTTP connections, the previously default. The Internet protocol is commonly used by banks and other security sensitive websites.

US-based online retailer Big Tall Direct has accused Google of favouring ad dollars from large businesses over relevancy, after the firm saw a 70% decrease in search traffic in the past year.

Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research.

One in three Brits use the high street just to window-shop, using mobile phones to compare prices, save details for buying online at home or make purchases, according to new research.

The third of December will be the busiest online shopping day pre-Christmas, with UK consumers forecast to spend 375 million hours shopping online in December 2012, according to new research.

Almost a third (32%) of all web users in the UK are sharing their customer service experiences – whether good and bad – online through social media and blogs, according to new research.

A new social media website based around recommendations, called Snoox, has launched, available online and as a Facebook app this week. The point of Snoox is to encourage us to follow the advice of our friends instead of complete strangers. But Steve Hurn, CEO at Cloud-based social commerce company Reevoo asks: should we put our … [Read more…]

As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.

As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.

Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue has been teaching Search Engine Optimisation since the late 90s, and here he … [Read more…]