1. Ani

    I can understand the trouble and business loss the company could have faced because of the change in rankings. But I am little confused with the statement ” “We have spent over $400,000 in Google Adwords buys in our lifetime and we are very upset that our organic listings do not appear before this upcoming holiday season”.” How is spend in Adwords related to the Organic Rankings? Paid Search if different type of advertising and SEO needs special optimisation to rank. Many companies have earned good money in the past before they could face the Penguin & the Panda updates. I think to regain the rankings the SEO Optimisation should include a bigger strategy and different approach.

  2. Well firstly Adwords and organic results are two TOTALLY seperate entities and just because you spend a good amount with the Adwords program does NOT mean that Google “owes” you organic rankings and organic is not affected by adwords.
    The big drop in rankings could be due to a wide variety of factors – poor onsite, excessive anchor text used in offsite, bad links offsite etc etc.
    Yes Google does favour big authority sites which big brands do tend to have and pages from authority sites rank easier in the serps. This doesn’t mean you cant put a good campaign in place and get a good ROI. It’s all about the right strategy.
    Also what about audience building? Do you have a good social following and email list?
    The Panda and Penguin updates have not affected any of our clients whatsoever because our sites are well structured, well managed and well optimised both on and offsite.
    Let me have a look at your site (no charge) and I’ll give you my honest opinions and recommendations.

  3. todd mills

    This is something that you need to be very careful with. Having the top ranking in google will never last. It is nothing that you pay for but have earn through backlinks. You cannot rely on this for ever. quality hotel furniture

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