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Affiliate marketing can get ‘£11 return for every pound spent’- IAB

February 4, 2013

Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.

Uncategorized adspend, advertising, brands, content, Entertainment

Affiliate marketing can get '£11 return for every pound spent’- IAB

February 4, 2013

Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.

Uncategorized adspend, advertising, brands, content, Entertainment

Google settles France tax dispute with €60m pledge

February 4, 2013

Google has agreed to pay €60m to help French publishers, as part of a settlement over a long-running tax dispute in the country.

Uncategorized advertising, France, global, Google, government

Ofcom could use older mobile airwaves to boost 4G

February 4, 2013

Ofcom is considering proposals to use parts of the radio spectrum currently used for older mobile services to run 4G, in a bid boost high-speed mobile access in the UK.

Uncategorized technology, UK

Mystery Sony event sparks PS4 console rumours

February 4, 2013

Sony is to host its first PlayStation event in 2 years, sparking rumours that the Japanese consumer electronics giant is preparing to unveil the successor to its PS3 games console.

Uncategorized, Video Christmas, games, Microsoft

Jessops goes online-only retailer after BBC Dragon steps in

February 4, 2013

Photo retailer Jessops looks set to continue as an online-only brand, following the acquisition of its brand and other assets from a group of buyers including one of the stars of BBC’s Dragon’s Den.

Uncategorized BBC, smartphones

Weborama debuts behavioural analysis tool for publishers

February 4, 2013

Weborama has launched an audience behavioural analysis tool for publishers, letting clients boost their targeted advertising through a one-stop interface.

Uncategorized advertising, technology

Crowd-sourcing tool eYeka Pulse lets public suggest ideas to brand marketers

February 4, 2013

Consumer co-creation platform eYeka has launch PULSE, an online tool that lets consumers suggest new marketing or product ideas to brands in no more than 140 characters.

Uncategorized brands, content, marketing

Shopping companion Stuffster tracks online price drops

February 4, 2013

A new shopping site Stuffster has launched, letting consumers track items and alerts them when the price drops to what they want to pay.

Search, Uncategorized Amazon, brands, technology

HMV tweets go rogue: Employees bite back over mass sackings

February 1, 2013

Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.

Uncategorized brands, digital marketing, ecommerce, marketing, media
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