Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]

Facebook has reintroduced its controversial tag suggest feature for photos, following its temporary suspension over privacy fears last year.

A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures.

There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research

Twitter was hacked over the weekend, resulting in the passwords of up to 250,000 user accounts being exposed.

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

Commenting on a report from Kansas State University on the complex science that is ‘cyberloafing’, CensorNet Tim Lloyd, founder/CEO, CensorNet argues that – humour aside – skiving on the internet costs many organisations a significant amount of time owing to the additive psychology of Web surfing and social networking.

Last weekend’s Super Bowl game provided some of the most lucrative ad spots of the year. However, 28% of an ad’s visual potential could be lost without sound, according to a new study.

Media firm Shazam has opened a new office in Australia to support Shazam for TV advertising.

Adap.tv has launched Certified Viewability, a tool that ndependently verifies the viewability of video ads in real-time and blocks impressions that do not appear to the user.