Following the news that Lad Bible is now hiring staff as young as 16, Ellie Morley, marketing executive at APS Group looks at the changes amongst brands and publishers when marketing to millennials, how the term itself is evolving, along with why marketers can’t make assumptions about who these groups are and how to communicate … [Read more…]
John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research.
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.
Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.
To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.
To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.