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Viral

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

January 17, 2019

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

Ads, Content, Social, Video, Viral Europe, global, marketing, music, retail

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

January 17, 2019

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

Regulation, Video, Viral Christmas, content, Google, Twitter, YouTube

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

January 16, 2019

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

Ads, Content, News, Social, Video, Viral Christmas, Google, music, Samsung, Search

Gillette sparks social media storm with “Best a Man Can Be” ad

January 16, 2019

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

Ads, Content, News, Regulation, Social, Video, Viral advertising, images, media, Twitter, video

IPA Bellwether: UK marketing budgets flatline as Brexit bites

January 16, 2019

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, brands, Christmas, email, marketing

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

January 11, 2019

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….

Ads, Content, E-commerce, Mobile, News, Video, Viral advertising, China, content, Google, images

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

January 10, 2019

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

Ads, Content, News, Social, Video, Viral Brazil, China, content, Entertainment, FMCG

Corporate social responsibility ‘influences buying decisions more than price’

January 9, 2019

People prioritize environmental and human-focused causes over price, according to a new survey from Clutch.

Ads, Content, News, Social, Video, Viral global, local, technology

Brits ‘more interested in Love Island than Brexit’

January 8, 2019

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

Ads, Content, News, Social, Video, Viral apps, content, UK

The creative advertising landscape – 2019 predictions

January 4, 2019

Bertrand Cocallemen, global creative director at Teads offers some thoughts on the year ahead in advertising Transparency, accountability, and safety rising in relevance.

Ads, Content, News, Social, Video, Viral advertising, agencies, brands, content, Facebook
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