New Zealand ecommerce trends: More than half now shop online
New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research.
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VisualDNA links image-led analytics with Google AdWords
Visual data analytics company VisualDNA has integrated with the Google Adwords platform.
Google’s ‘forgotten’ articles return as censorship row rumbles on
Google has responded to criticisms over their early implementation of the “right to be forgotten” ruling after various complaints.
Top tips: What the World Cup can teach us about real-time marketing
With football mania in full swing, Patrick Wyatt, VP, Product at Criteo has uncovered some statistics that highlight the changes in online buying behaviour during world cup matches. During the recent England v Uruguay match, online sales soared in the three hours leading up to the match but then dropped by 15% once the game … [Read more…]
AVG urges new data laws for Internet of Things
AVG has urged legislators to devise a plan that stops data gathering firms from spying on children by placing limits on how much can be collected from portable devices.
Oculus Rift to support Chrome browser
Google is developing a version of its Chrome browser that will support virtual reality headset Oculus Rift- potentially letting users surf the web in 3D.
US mobile users ‘spend 30 hours a month on apps’
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.
Google ‘forget me’ law under fire after BBC article censored
The controversial ‘right to be forgotten law’ forced on Google search results has come under fire after the BBC received a takedown request for a seven-year-old article criticising a former Merrill Lynch chief executive.
Getting seen on the App Store: US and UK optimisation tactics differ (infographic)
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded.
Tablet advertising effectiveness research: ‘As effective as print ads’
Readers recall magazine ads on tablet devices as strongly as the same ads served through print, according to new research.