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Uncategorized

University websites failing to deliver say students

August 19, 2010

With A Level results out this week, new research reveals that UK students have given a thumbs down to the quality of information provided by university websites to help them make their decision on course and place of study.

Uncategorized government, media, UK

Times loses 1.2 million online readers after paywall

August 18, 2010

Visits to the websites of The Times and The Sunday Times have dropped by 1.2 million since May 2010, according to new data.

Uncategorized comScore, content, marketing, media, newspapers

Disney and Warner Bros accused of 'spying on web users'

August 18, 2010

A number of high profile companies, including Disney and Warner Brothers, are being sued in the US for using a company that allegedly tracks the online activity of web users illegally.

Search, Uncategorized local, marketing, media, Privacy

Disney and Warner Bros accused of ‘spying on web users’

August 18, 2010

A number of high profile companies, including Disney and Warner Brothers, are being sued in the US for using a company that allegedly tracks the online activity of web users illegally.

Search, Uncategorized local, marketing, media, Privacy

Disney and Warner Bros accused of ‘spying on web users’

August 18, 2010

A number of high profile companies, including Disney and Warner Brothers, are being sued in the US for using a company that allegedly tracks the online activity of web users illegally.

Search, Uncategorized local, marketing, media, Privacy

AOL targets classified ad dollars with launch of 500 local sites

August 18, 2010

AOL is to launch an additional 500 websites under its ‘Patch’ brand this year, part of a broader effort to remake itself as a destination for users seeking maps, reviews, and other local content.

Uncategorized advertising, AOL, content, Google, local

Right to reply: World Cup branding flops- The ball's bearing

August 18, 2010

What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.

Uncategorized BBC, brands, marketing, media, sport

Right to reply: World Cup branding flops- The ball’s bearing

August 18, 2010

What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.

Uncategorized brands, Brazil, France, games, Italy

Right to reply: World Cup branding flops- The ball’s bearing

August 18, 2010

What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.

Uncategorized BBC, brands, marketing, media, sport

Top tips: 6 steps to perfect online video advertising

August 18, 2010

Online video advertising should be the most integrated marketing format. It can incorporate multiple interactive elements like social media and online gaming in one unit and enables marketers to link up their online and offline campaigns. Adrian Lacey, UK Managing Director of Tremor Media, advises marketers on making best use of the format.

Uncategorized advertising, agencies, brands, content, Facebook
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