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Uncategorized

Nielsen debuts ‘TV ratings-style’ online ad metrics

September 29, 2010

The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.

Uncategorized advertising, agencies, Facebook, media

Blackberry unveils iPad rival 'Playbook'

September 29, 2010

Blackberry maker Research In Motion unveiled its much anticipated tablet computer that it hopes will challenge Apple’s iPad .

Search, Uncategorized Apple, iPad, marketing, media

Blackberry unveils iPad rival ‘Playbook’

September 29, 2010

Blackberry maker Research In Motion unveiled its much anticipated tablet computer that it hopes will challenge Apple’s iPad .

Search, Uncategorized Apple, iPad, marketing, media

Blackberry unveils iPad rival ‘Playbook’

September 29, 2010

Blackberry maker Research In Motion unveiled its much anticipated tablet computer that it hopes will challenge Apple’s iPad .

Search, Uncategorized Apple, iPad, marketing, media

AOL’s ‘Project Devil’ offers new ad system for brands

September 29, 2010

AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.

Uncategorized advertising, AOL, brands, Entertainment, local

AOL’s ‘Project Devil’ offers new ad system for brands

September 29, 2010

AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.

Uncategorized advertising, AOL, brands, Entertainment, local

AOL's 'Project Devil' offers new ad system for brands

September 29, 2010

AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.

Uncategorized advertising, AOL, brands, Entertainment, local

Facebook to go public in 2012?

September 29, 2010

Facebook is likely to go public sometime after late 2012, in what is likely to be one of the most highly anticipated initial public offerings of the decade.

Uncategorized Facebook, Google, marketing, Microsoft, Privacy

YouView accused of harming investment in web TV industry

September 29, 2010

UK online TV platform YouView, previously known as project canvas, has dismissed claims it will damage investment in the fledgling UK IPTV market.

Uncategorized BBC, broadband, content, Entertainment, local

'The Silent Click': Measuring the impact of online brand advertising in Europe

September 29, 2010

More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.

Uncategorized advertising, Europe
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