New marketing boss at Hailo as taxi app expands
Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally.
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ComScore to change mobile measurement methods
ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics.
Facebook to launch DoubleClick rival next week?
Facebook will reportedly launch a new online ad service next week that will track users across the web, letting brands target them on the social network based on their internet habits.
eBay brings back mobile app ads
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format.
Apple’s ‘big’ gamble pays off: 10m iPhones sold in first weekend
Apple’s big-screen gamble with its latest iPhone devices appears to be paying off, with record weekend sales proving its fans aren’t put off by larger devices.
Millennial Media buys ad tech rival Nexage for $107.5m
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m.
Budweiser trials ‘birthday gift’ mobile coupons with Facebook
Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions.
Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.
Alibaba ‘as valuable as Facebook’ after biggest IPO in US history
Chinese online retailer Alibaba has smashed records with the largest public offering in US history – and is now as valuable as Facebook after just one day on Wall Street.
Do brands need to sell direct to consumers? 89% of shoppers visit brand websites
Nearly 9 in 10 online shoppers (89%) visit customers visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research.