Dailymotion debuts global premium video exchange
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.
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AOL expands programmatic video ads with Publicis
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
Kenshoo incorporates new Facebook Atlas platform to boost search ads
Facebook’s new web-wide ad platform Atlas has partnered with Kenshoo to provide marketers with accurate reporting and optimisation for search campaigns by combining Atlas’ tracking with Kenshoo’s campaign management solutions.
Facebook ads will now follow users around the web
Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.
Is social shopping over-hyped? New report casts doubt on Facebook effect
There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys
Lufthansa puts customers in marketing images with ‘Selfie’ ad units
Lufthansa has become the first brand to sign up to anew ‘Selfie’ ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode.
Top tips: Targeting early Christmas shoppers
With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Monday from across the pond to ensure early impactful sales in the run … [Read more…]
Bigger than Heartbleed? New Shellshock bug poses global hacking threat
A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one doesn’t require users to change their passwords.
Case study: Yves Saint Laurent ‘big’ digital branding pays off
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.
Ad-free social network Ello aims to become ‘anti-Facebook’
Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open acceptance policy.